Friendkhana is a micro-surveys platform that allows merchants owners to know their customer better and to generate qualified leads based on social information.
Merchants using Friendkhana ask concise and direct questions through Quizzes, thus getting answers and social information about customers. With all of that data, they can categorize and cluster their databases and perform more accurate marketing campaigns.
They mainly use Ruby on Rails for their development and have an infrastructure based on Heroku and PostgreSQL. They host their code on BitBucket.
We spoke with Luis. (more…)